Minima

A minimal design language for an impactful manifesto

Minima is the world’s first fully decentralized, ultra-compact cryptocurrency, empowering individuals with blockchain freedom.
It is a quantum-secure, user-centric network that runs efficiently on mobile devices, where everyone operates a complete node.
I worked on a direct partnership with the design team at Minima, reimagining their animated Manifesto, to better align it with their branding and vision.

Translating the complex concepts behind Minima's blockchain into visual shapes and aligning them with the script, proved to be a challenging task.
Adopting a "less is more" and minimalistic approach, we used bold geometric shapes and sharp animations to create a compelling and impactful video. Made at Studio Bumo

Script Minima
Creative direction Peter Howell, Ulysse Luque, Benoît Texier
Art direction, Design and animation Ulysse Luque, Benoît Texier
Additionnal Animation Adam Haworth
Music and sound design Buddy

Below are early research and visual development stages for the project.
Some styleframes, though not included in the final animation, are featured here.